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"To meet ever-rising customer expectations, store associates need new processes and tools - which, in turn, require retailers to provide improved training and technology."
You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labour and store operations efficiency. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, scope, customer base and vertical market focus. Digital business retail professionals should use Forrester's Now Tech report to understand the value they can expect from a retail associate enablement provider and select vendors based on needs and functionality.