Build the store of the future with the digital store platform
Adapt your retail experience to meet the needs of customers
Next generation retail experiences depend on a pragmatic approach to data integration and a switch to incremental benefits rather than the ‘big bangs’ of old.
- Using a digital store platform – one which integrates data and allows both existing and new systems and processes to work with each other – is a fast, cost-effective way to test out new technology
- It doesn’t disrupt business as usual or involve huge amounts of support and maintenance, and it shouldn’t break the bank in terms of resource or budget
- You can set up trials and pilots in a matter of weeks, you can build use cases for the things which work and discontinue the ones which don’t
Building the case for the store of the future
Planning the store of the future is the only way to stay relevant because it answers key strategic questions.
- Makes sure innovation projects are cost effective and delivered quickly to allow an agile test and learn approach
- Shrinks budgets and timescales by not reinventing the wheel each time and using pre-built applications and integrations wherever possible
- Enables continuous development on top of what already exists
- Provides a safe way to control access to important systems and data by acting as a middle layer
Delivering cross-business benefits
Developing the store of the future will drive the business forward across all departments.
- Built-in analytics provide continuous insight and data to justify business cases and identify failures and successes
- Enables multiple different ‘best of breed’ providers to work together, because their data can easily be integrated – payment systems, social marketing, in-store entertainment, fulfilment and so on
- Cloud delivery and multi-purpose devices enable small scale pilots, multi-variant testing and more regular release schedules
Build the store of the future with the digital store platform
The digital store platform allows you to differentiate from your competitors and opens up a whole new range of opportunities to drive innovation, power business-as-usual, and deliver engaging store experiences.
Rapidly deliver key use cases
Fully transactional, content-rich browse and buy solution pre-integrated with leading commerce platforms to maximise speed to market.
Industry-tested mobile UX
Optimised mobile UX designed for cross platform iOS, Android and Windows devices giving retailers peace of mind that our apps work across mixed device estates.
Spend more time on differentiators
Out of the box functionality and integrations are all taken care of so you can spend more time building innovative new features.
Scalable, secure cloud
Built for the cloud, ready to auto-scale with your business, future proof and reduced ongoing management.
Real-time analytics
Platform analytics can track customer and colleague behaviour on every device and location, allowing you to turn insight into real-time action.
Personalised touchpoints
Shared purchases and wishlists allow retail colleagues to provide a tailored VIP service, increasing opportunities for cross-selling, upselling and targeted promotions.
