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Tech experts delivering the future of retail

Red Ant's retail technology advisors have been delivering innovative technology for some of the world’s biggest retail and lifestyle brands for the past 20 years. Our mission is to create solutions that drive exceptional customer service, maximise sales and improve operational performance.

For retailers

Red Ant delivers a platform that drives retail businesses forward

Deliver a platform that drives your business forward

Be part of a progressive partnership, driven by your business objectives and KPIs. Explore the range of possibilities available through both existing and emerging retail technologies, and work with our retail advisors to create a blueprint for your store of the future.

For store associates

Equip store associates with the best tools through RetailOS

Equip retail colleagues with everything they need

Store associates need to feel safe, trusted and confident in their ability to succeed in retail. Give them access to a colleague hub that arms them with the knowledge they need to achieve targets and deliver exceptional service to every customer, whether they're in-store or at home.

For customers

Create customer experiences that inspire shoppers in-store or at home

Create experiences that inspire shoppers

Bring the ease of online shopping into the physical store, and evolve your in-store retail experience to the next level by connecting customers with expert knowledge, personalised interactions and inspired virtual experiences either in-store or in the comfort of their homes.

Leaders in retail technology

Our work has been recognised with some of the UK’s most prestigious awards.

Red Ant won Retailing Technology of the Year at the National Technology Awards
Red Ant was a finalist for The Cognizant Digital Pioneer at the Retail Week Awards
Red Ant won In-store Innovation of the Year and was the Overall Winner at the Retail Systems Awards
UK Customer Experience Awards logo
The Drum MOMA Awards logo
IBM Watson Mobile Developer Challenge logo

Meet the leadership team

Our directors have been instrumental in delivering some of the retail industry’s most innovative and successful digital transformations.

Red Ant Founder Dan Mortimer

Dan Mortimer


Red Ant CEO Sarah Friswell

Sarah Friswell


Red Ant CTO Dan Hartveld

Dan Hartveld


Red Ant Asia CEO Elisa Harca

Elisa Harca


Take your first step into the future of retail

Our powerful suite of apps is designed to meet all of your business wants and needs.

Our people

We’re passionate about what we do, and we’re proud of our team’s diversity, talent and dedication.

It’s reflected in every aspect of the way we work, from our commitment to inclusivity and ethical business practices to ensuring we each have a great work/life balance and making time to take care of our health and wellbeing.

We’re all encouraged and supported to do our best work, celebrate achievements, and take time to enjoy ourselves as a team, from office quizzes and cook-offs to teambuilding awaydays and events.


A responsible & ethical business

We’ve made a commitment to ensuring that everyone has the time and resources they need to work towards our collective goals for contributing to our local community and enhancing workplace wellbeing.

Red Ant Philanthropy photos
Red Ant Philanthropy logo

From improving our community and the lives of people who live in it to fundraising for our chosen charitable causes, each of us is given three days’ paid time a year to play a part in making sure our business is a force for good. This not only enriches our culture, it also provides unique opportunities for social and personal development.

Our Philanthropy volunteering programme gives our Ants a chance to use their skills for good throughout the year.

We’re proud to be members of Heart of the City – they’re supporting us to develop a responsible business programme that will help us positively impact people, places, and the planet.

We'll continue developing activities around connecting with and supporting our local community, making sure our business practices are environmentally friendly, and maintaining a workplace culture we can be proud of for our Ants.

Red Ant Philanthropy photos

Join our team

If Red Ant sounds like the kind of place you’d like to call home, we want to hear from you.