Leading retailers and lifestyle brands use Red Ant's cloud-based digital store platform to maximise sales, deliver exceptional customer service and drive operational performance. From clienteling and endless aisles to click & collect and personal shopping, our platform empowers store colleagues with tools they need to help customers shop how, when and where they want to.

Delivering your Digital Store

As a trusted advisor to leading retail and lifestyle brands, we work with you to build a roadmap which reflects your vision for the business. From rapidly-delivered test-and-learn pilots to full scale rollouts, we can help you to plan for the future with practical, actionable steps to implementation. We audit the systems and technologies you already have in place, create a compelling business case, and then combine customer experience, creative innovation, and technical expertise to build your strategy.

Define roadmaps

We use our expertise in planning and building next-generation customer experiences to help you define your roadmap for connected retail.

Understand tech environment

Our team of engineers and experts work with you to analyse both existing and new technologies to create a clear picture of your connected retail ambitions.

Deliver practical vision

Increase speed to market with our suite of leading pre-integrated applications designed to improve sales, empower colleagues and build customer loyalty.

Transform delivery

Implementation within weeks using a uniquely modified agile development process for retail, with minimal disruption to business as usual/IT resource.

Monitoring performance

We work with you to develop provable business cases, with KPIs to ensure strategic recommendations are practical, measurable and transparent.

Test, learn and improve

Our unique development and continuous feedback processes allow you to build, test, learn and improve without major investment or overheads.

Plan for the future, working with our team of engineers and experts to take advantage of a whole new range of opportunities and innovations including AI, IoT and more.

Meet the leadership team

Dan Mortimer, CEO

Dan Hartveld, CTO

Sarah Friswell, COO

Elisa Harca, Asia CEO

About our Ants

Our Ants come from all backgrounds - some have years of experience working with leading retailers and global agencies, others joined us straight from school, some have taken the opportunity to change their careers and develop new skills. What they all have in common is talent - we're proud of the fact that we can spot talent in people no matter what route they've chosen to get here.

Ant Noah
Ant Ryan
Ant Tanesha
Ant Liela
Ant Nick

Recent innovation awards

Retail Systems 2016 Awards


National Technology Awards

Retailing Tech of the Year

Retail Systems 2016 Awards


Retail Week Awards 2018

The Cognizant Digital Pioneer

Retail Systems 2016 Awards


Retail Systems Awards 2017

Overall Winner

Retail Systems 2016 Awards


UK Customer Experience Awards

Insight and feedback

Retail Systems 2016 Awards


Retail Systems Awards 2017

In-store Innovation of the Year

Retail Systems 2016 Awards


Drum MOMA Awards

Relationship building/CRM

Retail Systems 2016 Awards


IBM Watson Mobile Developer Challenge

Global AI

Are you talented, curious and as passionate as we are?

Get in touch and start building your store of the future today