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QR codes – the key to seamless self-registration
The ability to offer customers the option to use a QR code to self-register ticks all the boxes for boosting their confidence and securing their trust – both vital elements in increasing loyalty and sales.
QR codes – the key to seamless self-registration
Today’s shoppers are used to sharing data in exchange for a better experience, but they naturally expect retailers to be mindful of their privacy as part of the transaction. In fact, a considerate approach to customer privacy can make a difference to retention and sales – according to Cisco, 81% of shoppers believe the way a company treats their personal data is indicative of the way it views them as a customer, and data analytics specialists Truata report that 60% of customers say they would spend more money with a brand they trust to handle their personal data responsibly.
We’ve made it easy for retailers to acknowledge this fact and demonstrate their commitment to treating customers’ privacy concerns seriously through our QR code self-registration feature. As part of RetailOS, it enables store associates to offer customers a quick and easy way to share their details themselves, using their own device.
The process couldn’t be simpler:
- The store associate accesses a unique in-app QR code or they can direct customers to a static version printed on signage/digital displays, which can be useful during busy periods
- The customer scans it using their device
- They are redirected to a self-registration form
- The customer enters their details and submits the form
- The store associate is now able to look up the newly registered customer within RetailOS
Benefits to retailers, customers and store associates
The ability to self-register using a QR code offers a number of benefits:
Convenience: customers can enter their information without having to wait in line or fill out paper forms. They can do this at their own pace, for a more comfortable process.
Data security: customers feel more secure if they have the option to share their personal information directly into their own device, as it gives them control over their data. This is important for building trust between the customer and the retailer.
Saves time: self-registration reduces the time spent on admin, streamlining the process and allowing store associates to focus on what they do best – providing customers with a brilliant in-store experience.
Reduced errors: there are fewer inaccuracies when customers enter their information themselves, which ensures that the data collected is more reliable and less likely to need correcting later.
Contactless interaction: today’s customers value contactless options, and self-registration eliminates the need for customers and store associates to physically interact or exchange pens and paper.
Brand consistency: we've taken care to make sure your customers have a consistent branded experience when they self-register, with the freedom for you to tailor the form to capture data specific to them.
Contactless, seamless and mindful of privacy
The ability to offer customers the option to use a QR code to self-register ticks all the boxes for boosting their confidence and securing their trust – both vital elements in increasing loyalty and sales. And the streamlined process frees up time for store associates, allowing them to provide an even better customer experience with a higher quality of data.
Find out more - contact us for a demo today.
