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Red Ant and Charlotte Tilbury are stars of the night at the Retail Systems Awards
Our work with iconic beauty brand Charlotte Tilbury on their clienteling app was recognised with three trophies at this year’s Retail Systems Awards.
We took home the prizes for:
- In-store innovation of the year
- Technology project of the year
- High street trailblazer
for delivering a clienteling app which allows makeup artists to:
- Deliver fully digitised makeup consultations that capture customer data and measure lifetime value
- Create customer profiles in their own ‘Beauty Book’
- Browse inspiring looks for make-overs, capture before and after photos and get permission to re-use images within the makeup artist’s portfolio
- Email the products used in a consultation to the customer so they can go back and purchase at a later date
- Send communications to customers to alert them to back-in-stock products and upcoming event
- Use a step-by-step consultation ‘wizard’ to guide them quickly through a consultation to the point of sale which can be completed either in the device or at POS
Here’s what one lead makeup artist is saying about the app: ‘It allows me to provide a tech and artistry infused experience which helps me to build personal relationships with my customers. It helps me to learn more about my top clients each time I see them so the service I provide becomes more tailored and means the customer wants to keep coming back.’
Virtual consultations with live shopping
Inspired by how much both customers and makeup artists love the clienteling app and in an accelerated evolution of our existing consultations solution, we’ve gone on to help Charlotte Tilbury offer virtual consultations with live shopping – watch the video to find out how we delivered ‘virtual magic’!
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