Beauty innovations: our survey says
Find out how beauty shoppers feel about the innovations introduced by retailers and brands
We asked beauty shoppers aged 21 to 50+ to share their views on which beauty innovations have staying power and what they want to see in the future
Ongoing innovation: beauty shoppers are keen to take part in one-to-many and shoppable experiences
The success of virtual consultations has demonstrated that shoppers enjoy making a connection with makeup artists, and this extends to one-to-many experiences, which allow customers to be a part of an ‘event’ featuring high-profile advisors and experts.