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Customer evolution

How conscious consumption is shaping the future of shopping

The pandemic has intensified people’s want for sustainability and ethical practices in retail. Retailers who ignore this trend will find themselves losing out on this growing market and possibly reducing repeat custom as ethical consumerism becomes ever more important to shoppers.

Download Red Ant's whitepaper on customer evolution to discover five key customer groups and how to engage them

Customers have evolved, and they expect retailers to do the same

Red Ant’s whitepaper provides essential insights into four key customer groups - the sustainability supporter, the social conscience defender, the diversity champion, and the wellbeing advocate – to ensure retailers can adapt and respond to this growing market. 


Download our whitepaper

Make sure that your store is ready to engage with each type of conscious consumer today!