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Tough Customers

What shoppers really want – and what they really don’t – from their in-store experience.

We commissioned a major OnePoll survey to find out from 2,000 UK shoppers exactly what they expect from their in-store experience as well as their major bugbears and obstacles on the path to purchase.

Download the free whitepaper Tough Customers

Expectation v reality

You can’t provide the best possible shopping experience without first finding out what your customers actually want – and they have clear opinions about what they expect from retailers.

UK shoppers believe in-store shopping is failing to keep pace with the online experience
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Download the whitepaper

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